¡öPowerful Industry Base
Industry, the foundation for fair development occupies a pivotal position during the fair development. Why optical Industry is the first choice for the organizer-- Donnor Exhibition? The reason is the solid and firm optical industry base. Wenzhou is one of the ¡°China Production Base for Spectacles¡±. It has built up a completed industry chain of optical machinery, optical accessories, optical manufacturing, optical plating, lens making with 200,000 employees. In 2005, the optical annual output value accounted for the half of the national¡¯s, 80% optical products exported to 150 counties and areas, accounting for more than half of national foreign trade volume.
Moreover, the good neighborly-relationship cooperation between Linhai - Production Base for Optical Sunglasses and Yuhuan ¨Cthe Production Base for Optical Accessory, Xinhe- the Biggest Production Base for Spectacle Cases of North China makes Wenzhou enjoy all ¨Caround development. Combined powerful support of the surrounding areas¡¯ industry base, the organizer can affirm that WOF has a tremendous potential market for growth.
¡öBusiness Platform Serve For Manufacturing
WOF is struggling for survival against the competition of CIOF (Shanghai & Beijing). After much discussion and opinions from associations and chambers of commerce, WOF made a new strategy compared to CIOF (Shanghai & Beijing).WOF, aiming for ¡°Business Platform Serve For Manufacturing¡± displays its own distinct feature and after 5 years¡¯ of evolution. The exhibitors¡¯ benefits are their first target. One of the exhibitors said directly: ¡°I attend WOF every year; we first concern the results, then the profile display.¡± The fact has shown that exhibitors think much of results. Only a fair with commercial value will attract the participants. Reviewed the previous fairs, WOF renovated the transaction volumes year by year, so as to WOF has a group of stable old customers. Many exhibitors reserve the booth of next edition in advance for expanding business. According to the post report of 2007 WOF, more than 80% enterprises will continue to attend the next edition.
¡öAttendance of Important Enterprises
In order to create a brand fair, the participation of important enterprises is a must. 2007 WOF, numerous famous optical factories, like Yuanyang Glasses, Tide Optical, Yijiuliang Optical, Tongda Optics, Xi¡¯an Sicong, Darong Technology, etc. gathered here and fully displayed the enterprise profile by their special booth decoration. The magnificent and splendid image attracts lots national and international visitors, which also boost the fair level. On the other hand, the organizer of WOF relies on the concept of ¡°Build the Global Optical Industry Platform¡± and constantly strives for the international and professional brand fair.
¡öAccelerating Buyer Invitation
High quantity and quality visitor¡¯s attendance is the key element to pull the exhibitors¡¯ attention. For this, WOF establish a professional buyer invitation group, who skillfully master different foreign languages. They specialize in inviting buyers from home and abroad. For example, 2007 WOF made a series of advertising strategies for promoting, such as, dispatching capable team to invite buyers at DIOPS, CIOF, MIDO, INTERNATIONAL, VISION EXPO EAST, HONGKONG Optical fairs, posting fair news on international business platform and net search engines, Publicizing fair by Emailing/ Faxing/Calling and other ways. Supported on the powerful advertising, we received 6540 buyers hailing from over 30 countries and regions like China Hong Kong, China Taiwan, USA, Italy, Britain, India, Japan, Korea, etc. On-site total transaction values reached over 100 million RMB at 2007 WOF.
In addition, in order to enhance fair professionalism, the organizer pay attention to worker¡¯s quality and all-round training including language communication, customer reception and service conscious.
All in all, depending on the solid and firm industry base, accurate market orientation,
important exhibitors and wide buyer invitation, WOF achieved remarkable success. I
believe WOF will blaze a path of vigorous development in the fierce competition.
Herein, please allow me to express our sincere gratitude to all the visitors and
exhibitors who have been always supporting and caring for the fair.
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